We're not a junk removal company — we're a recycling company. That distinction is everything.
Your old washer has 150–200 lbs of steel and copper inside. Competitors pay to dump that in a landfill. We get paid for it at our recycling facility. The $11 covers our fuel and routing costs. The scrap metal covers the rest.
That's how we charge $11 when everyone else charges $99–$500. It's not a loss leader or a gimmick. It's a fundamentally different business model — one where recycling pays for itself.